New York Times Article by jjqblog
June 24, 2010, 10:50 AM
Filed under: Uncategorized

On Bloomsday, the New York Times ran an article, titled “The ‘Learning Knights’ of Bell Telephone,” that discusses how “Ulysses changed the lives of a group of young exectuives in the 1950s.” At this time Bell Telephone executives were anxious about the education, or lack there of, that managers in the company were receiving. Creating a program with the University of Pennsylvania in 1952 called the Institute of Humanistic Studies for Executives, Bell Telephone would send young executives to this 10-month immersion program which concluded with eight three-hour seminars devoted to Joyce’s Ulysses. An interesting read that was quickly followed up by a letter to the editor that highlights a major shift in how Americans approach business.

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